Why I Called the Record “Beyoncé”

I knew the title would make people decide what the song was before they heard it.

That was part of the point.

“Beyoncé” is not about borrowing somebody else’s identity. It is about the way a name, an image, or an expectation can enter the room before the actual person does. People see the title and build a whole story. Then the record gets a chance to challenge it.

I wanted the campaign to move in two stages: curiosity first, conversation second. Now that the song is out, the question is not “What do you think the title means?” The question is “What line stayed with you after you listened?”

Attention can introduce the work, but the writing has to keep it alive. If the title made you look, let the record tell you why.